Horse Logic Professional is a branch off of the flagship company of equine supplements, John Ewing Company. Horse Logic Professional was created to fill the void between quality supplement manufacturing and your horse's barn. With an even greater focus on the nutritional needs for competitive equine athletes. Horses are our passion and that passion is built on generations of experience, knowledge and trust.
woman with brown hair and glasses

Melanie Luark

Director of Sales

Melanie Luark has been around the equine industry her entire life. By 1992, when Rex Ewing hired her to help horses live longer, run faster, and jump higher, she was an established horsewoman with experience in breeding, training, and competing. For more than 25 years, Mel has been instrumental in research and development, operations, and marketing for the John Ewing Company. She now heads up the entire Horse Logic Professional brand.

woman with caramel hair

Priscilla Johnson

Inside Sales

Born and raised in Colorado, Priscilla has been working in animal nutrition since 2006. Without knowing it, she realized she had a knack for working with animal people and helping their pets/horses live a longer better life. Priscilla worked with Melanie and the management team to build the Horse Logic brand. She works closely with office personnel, sales reps, the Hispanic community and Spanish speaking clients.

She lives a busy life with her husband and 4 kids with school, sports and life - but when there is some extra time available, she loves to attend concerts and sports games with her husband.

man with brown hair and black vest

Kent McKendry


Kent McKendry is the President and General Manager of John Ewing Company.  Kent joined the JEC team in 2014 after spending five years as a Major League Baseball front office executive with the Colorado Rockies.  Kent is passionate about creating innovative business models and systems.  In 2017, after identifying many of the inefficiencies in the equine nutraceutical industry, Kent worked with the JEC team to create a Horse Logic Professional brand and business model that has proven to be an industry disruptor.  The passion of baseball fans for their teams may only be surpassed by the passion of horse owners for their animals, and Kent considers himself blessed to be surrounded by a team that continues to help these horse owners provide professional quality care of their horses.

Kent graduated summa cum laude from the University of Denver and subsequently earned an MBA from DU’s Daniels College of Business in 2011.  He is “Husband” to Nichole … “Dad” to Kallon, Kinsley and Maisey … “Coach” to many budding tee-ball superstars in Erie, CO … and hopeless on the golf course.

woman with blonde hair and glasses

Kara Mahlmeister

Digital Marketing

Born and raised Colorado native, Kara found her passion for horses as a kid in 4H. From 4H she grew into competitive showing with a love for reining. While attending CSU, she was heavily involved in their Legends of Ranching program, focusing on equine marketing, events, and sales. In 2019, she Graduated Colorado State University with a Bachelors in Equine Science. Kara is apart of the digital marketing team as creative designer for our marketing campaigns, photography, social media and advertisements.

woman with pink hair and glasses

Beth Smith

Digital Marketing

Originally from the Seattle area, Beth grew up riding primarily dressage. She moved to Colorado to attend Colorado State University for Equine Sciences and never left the state. Beth is responsible for the website and creating video content. In her free time, she enjoys hanging out with her dog, strength training, and riding.

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Loren Powell

Operations Manager

Born and and raised in Colorado, Loren started in construction, millwrighting, and equipment operation at 16. His experience created the foundation for plant function, operation and management that keeps John Ewing Company running at optimum efficiency to help keep our prices competitive.

the cutest smiling golden pit bull wearing a vest


Office Mascot

Nala was born in Texas and moved to Colorado upon adoption. She loves her role as Office Mascot/Chief Sniffing Officer. When not in the office, she can be found chasing sprinklers, snuggling, and making Tiktoks.