AboutUs
Horse Logic Professional is a branch off of the flagship company of equine supplements, John Ewing Company. Horse Logic Professional was created to fill the void between quality supplement manufacturing and your horse's barn. With an even greater focus on the nutritional needs for competitive equine athletes. Horses are our passion and that passion is built on generations of experience, knowledge and trust.
AboutUspage
MeetTheTeam
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Melanie Luark

Director of Sales

Melanie Luark has been around the equine industry her entire life. By 1992, when Rex Ewing hired her to help horses live longer, run faster, and jump higher, she was an established horsewoman with experience in breeding, training, and competing. For more than 25 years, Mel has been instrumental in research and development, operations, and marketing for the John Ewing Company. She now heads up the entire Horse Logic Professional brand.

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Kent McKendry

President

Kent McKendry is the President and General Manager of John Ewing Company.  Kent joined the JEC team in 2014 after spending five years as a Major League Baseball front office executive with the Colorado Rockies.  Kent is passionate about creating innovative business models and systems.  In 2017, after identifying many of the inefficiencies in the equine nutraceutical industry, Kent worked with the JEC team to create a Horse Logic Professional brand and business model that has proven to be an industry disruptor.  The passion of baseball fans for their teams may only be surpassed by the passion of horse owners for their animals, and Kent considers himself blessed to be surrounded by a team that continues to help these horse owners provide professional quality care of their horses.

Kent graduated summa cum laude from the University of Denver and subsequently earned an MBA from DU’s Daniels College of Business in 2011.  He is “Husband” to Nichole … “Dad” to Kallon, Kinsley and Maisey … “Coach” to many budding tee-ball superstars in Erie, CO … and hopeless on the golf course.

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Morgan Crites

Customer Service

Working in customer service in several different industries, Morgan has developed the skills of a well-versed customer service representative. She thrives to help others in any way she can by understanding, processing, and resolving questions. In her free time, she enjoys reading, baking, cooking, weightlifting, fashion, and interior design.

Morgan grew up around horses and some of her fondest memories are on the back of Sasha, a chestnut Arabian mare. She developed a respect and love for the species which she continues to hold close to her heart today.

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Beth Smith

Digital Marketing

Originally from the Seattle area, Beth grew up riding primarily dressage. She moved to Colorado to attend Colorado State University for Equine Sciences and never left the state. Beth is responsible for the website and all digital marketing. In her free time, she enjoys hanging out with her dog, strength training, and riding.

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Loren Powell

Operations Manager

Born and and raised in Colorado, Loren started in construction, millwrighting, and equipment operation at 16. His experience created the foundation for plant function, operation and management that keeps John Ewing Company running at optimum efficiency to help keep our prices competitive.

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Nala

Office Mascot

Nala was born in Texas and moved to Colorado upon adoption. She loves her role as Office Mascot/Chief Sniffing Officer. When not in the office, she can be found chasing sprinklers, snuggling, and making Tiktoks.